Louis works from his passion for food and has a perfect sense for food quality and trends. Mission? Make sure a foodconcept works as natural as possible from guests perspective, and make sure it works. Louis believes in de power of real good produce as a starting point.

Within #WDF the project manager and the culinary conscience.

Arne never sleeps. He is the scientific base of what eating really is and means within a project. Arne in two words? Recipe-king and think-tank. With a traditional chefs educational background and being a multiple culinary specialist, he knows his way in the culinary world.

Within #WDF de concept creator and recipe machine.

Toen ik nog een heel klein meisje was, was ik al erg geïnteresseerd in eten, deze interesse heeft mijn systeem nooit verlaten. Het is dan ook bijna vanzelfsprekend dat ik op latere leeftijd de studie Food Innovation op de HAS hogeschool ging volgen. Ik leer hier bijvoorbeeld hoe ik een opdracht moet aanpakken, maar ook hoe je smaken aanpast op je doelgroep.

Lieke is our storyteller. Her journalistic background and activities for multiple well-known magazines give colour to our concepts. Liekes quality lies on the interface of the consumer with the culinary world. She just understands what people want, like and looke for when it comes to good food and food experience. Her culinary blogs are worth the read and makes you crave for a culinary experience and good food. Her cooking style? “Hedonistic with a conscience”. There you go!

Within #WDF the copywriter and recipe creator.

Maartje gives projects a foundation. She gives meaning and content to a first idea and handles it step by step. She is always within budget, activates brands like it is nothing and things long term when it comes to a concept. Her strategic qualities give us a head start. Next to her step by step working ethics she is passionate about good food and she fights against bad-quality hot choco’s or an unhealthy children’s menu in restaurants.  Amen!

Within #WDF the marketing goeroe

Met een bachelor in Commerciële Economie en een theoretische master Gastronomie in het Noorden van Italië kan Carlijn haar creativiteit commercieel inzetten en kent zo beide kanten van het vak. Ook heeft zij ervaring opgedaan in verschillende keukens en staat dus met beide benen op de grond en is niet bang voor een uitdaging.

Bas is that chef who stays calm no matter what. He trusts on his technical and organizational skillset and just makes brilliant food. In Amsterdam he cooks in multiple well known restaurants, but he also is passionate about recipe writing and product development. With #lacantine, a well known pop up at the parade in the Netherlands, he creates a WAUW moment for all the guest, on the spot. Bas is a professional with love for the origin of good food.

Within #WDF the warmonger in the kitchen. Watchman of origin and identity within our culinary developments

Patricia doesn’t fool around when it comes to food and the understanding of our diet. She knows what’s in your food and what’s going on in the world of food producers and their products. Food and nutricion sits in het DNA and there are no secrets when it comes to our developed recipes, products or meals. Her nomination as one of the best three Dutch nutrionists proofs her quality. With Patricia on board, you get a scientific base in the understanding of food and what it does to human beings. You do not have to listen to trends and health-claims any more, just check with Patricia!

Within #WDF the scientific foundation.

Lotte’s purpose is to make a positive contribution to social issues. How? Through valuebased research, concepting and  carefully positioned writing. With a critical, yet enthusiastic attitude she explores the zeitgeist, researches the connection between people and food and creates meaningful opportunities for the future. No mush, this girl! Go Lotte!

Within #WDF the analytical creative